Wednesday, August 03, 2005

Jeep rides into Bedding

NEW YORK -- Jeep Consumer Products has signed a licensing partnership with Whisper Soft Mills for a line of active lifestyle themed bedding and room decor for young boys.

The new bedding line for Jeep, a registered trademark of DaimlerChrysler Corporation, caters to boys ages 9 to 14 and will feature outdoor-adventure, extreme sports and lifestyle basics with an emphasis on a rugged "4-x-4" appeal, the company said.

Duvet Covers

The line will include printed comforters, cut-and-sew detailed comforters, quilts and throws, printed sheets, novelty accent pillows, window fashions, accent rugs, blankets and slumber bags. The room d├ęcor line, which has been designed to coordinate with the bedding line, will include lamps, wall shelves, nested bins and other personal storage pieces.