Friday, January 13, 2006

Dormia Mattresses Hires Connie Post Companies To Update Retail Concept

Following an extensive review process, Dormia Mattresses, a leading manufacturer and retailer of premium specialty sleep surfaces, has chosen the Connie Post Companies to recreate its growing, upscale, mall-based retail concept.

Specializing in premium visco-elastic foam and latex mattresses retailing from $1,000 to $7,000, Dormia is the retail arm of Jessup-MD-based manufacturer Classic Sleep Products. Conceived as a web-based business in the early '90s, Dormia's early growth mirrored that of the Internet and eventually led to the launch of dedicated retail stores. The firm currently operates 21 stores in as many states, as well as the District of Columbia, and plans to open nine more stores this year, with a national rollout to come.

The Connie Post Companies is a portfolio of businesses that comprise the leading design and strategic brand development firm in the home furnishings industry.

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